OUR STORY

By Veer is a Dutch fashion label for the entire family, designed by Veer Coumans. 

A creative at heart, Veer was born with affinity for fashion. By age 12 she was a personal shopper for family members and enrolled a specialist high school offering exceptional art and culture classes. Through theatre, drawing and music, Veer’s passion for the arts developed.

Aged 22 Veer became a mother to her daughter Yasmin. Her view of children’s fashion differed dramatically from what the market had to offer. An idea was born. 

The business began on a very small scale, making exclusively children’s clothing from a sewing studio in the South of Holland. Fabrics and haberdashery were bought from a wholesaler in Tilburg. 

Sales rocketed soon production was outsourced to Guangzhou, China. Soon afterwards women’s clothing was added to the collection and the ‘twinning is winning’ statement became the brand’s signature. Production is now split between China, Turkey and Pakistan. 

In remaining true to the By Veer aesthetic, our collections don’t generally follow the trends of the season. We don't believe in disposable fashion, with a mission to design the pieces that will be treasured as part of your wardrobe forever - striving to create pieces that transcend any season, occasion, day or evening and look just as glamorous in heels or bare feet.

By Veer's goal is to create luxurious and special fashion that differs from the mainstream, and yet is easy to find and priced to be accessible. Veer, as the founder, being part of her own target group while being so well connected in the creative scene, allows her to bring just that.

“I’m most proud of the team who have worked alongside me in the business. The story we have told with each collection and what the By Veer brand has grown to be today.”  

- Veer Coumans